Promoting a culture of innovation - anchoring design thinking strategically in the organization
The added value that design thinking can achieve for an organization is measurable: the Design Value Index determined by the Design Management Institute in Boston, MA, USA, shows a clear correlation between the strategic use of design thinking and increased business success.
If Design Thinking is to have a lasting effect in the company, it must have its own 'home' there and become part of the DNA as a way of thinking and working. Process, methods and mindset are applied and lived as an internal approach as well as offered as a service in customer projects.
For this purpose, suitable 'Ambassadors' are identified and a small group of employees are trained over 4 development stages over a period of about half a year to become Design Thinking experts. Building on stages 1 (awareness) and 2 (participation in Design Thinking workshops / knowledge of processes and methods), stages 3 and 4 are carried out directly in suitable customer projects (lighthouse projects), either by forming a joint moderation tandem or by close coaching and individual support. This way, the necessary competencies are built up and tested directly on the project.
