venn diagram inspired by Institut of Design at Stanford

DESIGN INNOVATION is driven by three forces: business, technology an people

• Business investigates the viability of new products or services
• Technology explores the feasibility of new products or services
• People judge the desirability and usability of new products or services

Design innovation occurs in the “sweet spot” in the middle. Design innovation only occurs by understanding and anticipating the needs of your users and creating successful products or services that fulfill their desires.